“…value engineering is only a means of implementing a very basic concept of economic welfare: that you improve welfare when what you do costs less than the value someone derives from it.”

Evan Davis looks at how companies decide what is and is not of value to customers, from having shampoo in hotel bathrooms to putting thinner doors on Ikea cupboards. Article on his BBC News blog, here.

Posted Thursday, May 31st, 2007 @ 8:18 pm
Filed in business and productivity

Permalink URL | Trackback URL | Comments on this post

Share post on
del.icio.us | Facebook | Reddit | Twitter
StumbleUpon | Ma.gnolia | Digg

Further reading

These posts may be related to the one above:

1. Embargo hits business
2. Publishing your passwords
3. Donor opt-out