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Last.fm’s identity

“Social music site Last.fm has been bought by US media giant CBS Corporation for $280m (£140m), the largest-ever UK Web 2.0 acquisition … As part of the deal, Last.fm’s managing team will remain in place and the site will maintain its own separate identity.”

I really hope the separate identity lasts. If Last.fm ends up becoming just another part of a massive corporation and stops innovating, I could see it crashing and burning despite its current popularity. From BBC News, here.


Further reading


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