“And by 2012, so-called ‘off-line’ media like posters will universally offer a far more interactive, animated canvas for marketing to people of all ages, he [Dan Clays] says.”

The BBC discusses the reaction to the newly-unveiled London 2012 Olympics logo, an embarrassing 1980s-style mess of colours and geometry. While the logo’s terrible, it’s interesting to note that it’s being billed as (cough) “dynamic”, showing that the design team have at least done one thing right and taken into account changes in media, technology and the way in which the logo might be used in five years’ time. The full BBC article is here.

Posted Tuesday, June 5th, 2007 @ 3:01 pm
Filed in community and social, politics, science and tech

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