“I’ve known about this program of [sic] a while, and being heavily involved in local search, I think it’s being severely misunderstood. It’s not about a sales force - it’s about local business content and customer awareness … One of the challenges about local search is up-to-date accurate content.”

Brad Geddes has an interesting short post about Google’s US Local Business Referral program, under which the company will pay people who gather reliable, correct information about services in their area. It’s a great way to ensure accuracy of data about local services. On eWhisper, here.

Posted Friday, August 10th, 2007 @ 10:51 pm
Filed in business and productivity, science and tech

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