BBC News reports on the EU’s Directive on Unfair Business-to-Consumer Commercial Practices, which outlaws practises such as setting up fake blogs simply to promote products, or companies reviewing their own products on ratings sites. In theory, a great idea - these advertising tactics are bad for the consumer and underhand on the part of the firms. However, with the exception of a handful of high-profile companies being caught out writing fake blogs, tracking down these fake reviews may prove prohibitively difficult for the law to have any effect.

The full article is here. Via the Open Rights Group discussion list.

Posted Monday, May 26th, 2008 @ 6:53 pm
Filed in business and productivity, community and social, science and tech

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