News.com reports that Apple is to sell the iPhone in Japan. I don’t quite understand why. As the story notes, the flashy features of the iPhone are standard fare in one of the world’s most technologically advanced countries, and I remember quite a few reports at the time of the first iPhone launch which commented that many Japanese consumers couldn’t see what the fuss was about. Nevertheless, it’ll be interesting to see what happens. While the widely-expected 3G version is likely to make Euro-american geeks drool at the mention of its name, my bets are that in Japan it will be the equivalent of just another Nokia or Sony Ericcson in Europe or the US. Seems a strange and somewhat risky tactic, given Apple’s desire to market it as a high-end phone which doesn’t blend in with the crowd…

The full article is here.

Posted Thursday, June 5th, 2008 @ 12:18 am
Filed in business and productivity, science and tech

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Further reading

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