ISPs to advertise actual speeds
“The way broadband speeds are advertised is to be regulated under a voluntary code published by Ofcom. It wants companies to publish accurate estimates of the maximum connection speeds people can expect before they buy broadband packages.”
This is long overdue. The only thing missing is that it should be compulsory - ISPs shouldn’t have the option to opt out and continue to mislead consumers as they have been doing for years. From BBC News, here.
Further reading
These posts may be related to the one above:

