“Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch … [But] Building an entire product below the radar, then banking on a one-time launch is a risky proposition … I think that a more open approach, that may involve some level of secrecy, is the way to go.”

I completely agree. Building up anticipation through controlled information release will excite people and prompt them to sign up for the final release. If potential users are kept completely in the dark about what to expect, they’ll often just find another solution to use in the meantime – and once locked in, they’ll stick with it even if it’s inferior. Post is on Mapping The Web, here.

Posted Saturday, July 19th, 2008 @ 10:51 pm
Filed in business and productivity, science and tech

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