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Opening up search

“As I’ve argued in the past, Yahoo needs to out-open Google if it is going to have any chance at competing in search. Even if it’s too late to catch up to Google in core search, an open approach could help Yahoo differentiate its product, win over developers, and open up new avenues of search that Google is currently ignoring. And being open means embracing Google as well.”

This is a really interesting idea from Erick Schonfeld. Given Google’s dominance, he’s right that a change of tack is needed to come anywhere near making inroads in search - and it’s becoming increasingly clear that on the Web, the more open a technology and its APIs, the more widely adopted it becomes. Full article on TechCrunch, here. Via the Twitter feed.


Further reading


These posts may be related to the one above:
  1. Yahoo! mobile ad network
  2. Yahoo! search redundancies
  3. Yahoo! boss change

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